SOUTHEAST Hoodie by Wear Your City Colour, power, and character

ZUIDOOST Hoodie by Jill & Gio – Color, power, and character

Feel the energy of Amsterdam Zuidoost with the ZUIDOOST Hoodie by Jill & Gio.
A statement piece that balances street style and comfort.
Unisex, soft, and modern – exactly what you expect from a brand that dares to combine identity and style.

The essence of Zuidoost – diverse, strong, and full of life

The ZUIDOOST Hoodie is designed for people who want to wear their city with pride.
Made from a high-quality blend of 50% cotton and 50% polyester, it feels soft and retains its shape perfectly.
The drawstring hood and pouch pocket add practical details without losing the minimalist look.

The iconic “ZUIDOOST” logo in white letters with the red dot is recognizably Jill & Gio – subtle yet full of meaning.
The red dot symbolizes strength, connection, and awareness: a tribute to the soul of the city.

Available in six colors – Black, Gray, Cobalt Blue, Dark Blue, Green, and Pink – so you can always find a shade that matches your vibe.
Whether you're walking through Amsterdamse Poort, hanging out on Arenaboulevard, or chilling with friends in the park, this hoodie fits every moment.

Wear your city – from Zuidoost to Weesp

The ZUIDOOST Hoodie is part of Jill & Gio’s City Collection,
where each design represents a different district:
Noord, Oost, Zuid, West, Zuidoost, Nieuw-West, Centrum, and Weesp.
Together, they form a modern map of Amsterdam – worn by people proud of their roots.

Jill & Gio goes beyond fashion: every piece tells a story.
The brand stands for connection, individuality, and conscious simplicity.
The red dot connects the collection, as a recognizable symbol for identity in motion.

💡 Why you want the ZUIDOOST Hoodie

• Unisex fit: designed for both men and women

• Comfortable & durable: 50% cotton / 50% polyester

• Iconic design: white letters with red dot – powerful in its simplicity

• Local pride: inspired by the energy of Amsterdam Zuidoost

• Available in six colors: from timeless black to expressive pink

🛍️ Wear your city with pride

Bring the energy of Zuidoost into your style – colorful, strong, and authentic.
🛒 Shop your ZUIDOOST Hoodie by Jill & Gio now and show what you stand for.
Also discover the Sweaters, T-shirts, and other styles from our City Collection for the complete urban look.

Size chart Hoodie (in cm)

Tolerance ±2.5 cm. Unsure about your size? Send us a message via the contact page.