🪡 Meet the Maker: Stitchmilk – Embroidery with balls

Stitchmilk is anything but demure. From her studio in Amsterdam, designer and creative jack-of-all-trades Daniëlle creates embroidery kits that are more than just decoration: they are an act. An ode to audacity, the body, and a big middle finger to the standard floral wreath.

What started as a love for crafts and frustration with tame patterns grew into a distinctive label with DIY embroidery kits full of feminist power, humor, and body-positivity. Think: breasts in all shapes, playful texts with a bite, and figures that take up space – literally and figuratively.

Every Stitchmilk kit contains everything you need to create a powerful work of art yourself: from organic cotton to a bamboo embroidery hoop, embroidery floss, video tutorials and clear instructions. Even if you've never touched a needle, you can get started. Because at Stitchmilk, the motto is: you are welcome, exactly as you are – and so is your embroidery.

Daniëlle draws and embroiders each pattern by hand. Her designs are inclusive, bold, and always put together with love. You can find Stitchmilk at Star Conceptstore Amsterdam and through her own webshop and Instagram.

👉 Follow Stitchmilk on Instagram: @stitchmilk
👉 Shop online or find her work in the best concept stores.

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